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The Best Approved Non-Toxic Brands at Mainstream Stores

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It’s a beautiful thing! Non-toxic and natural beauty is on the rise! I’ve compiled a list of non-toxic Pretty Pure “approved” brands that are currently offered at mainstream stores in the US. These brands do not contain any EWG Skin Deep ingredients above a 2, and are cruelty-free. They do not contain Phenoxyethanol. They consist of skin care, makeup, etc.

Beware of GREENWASHING at mainstream stores…

Greenwashing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.

There are many brands that claim to be green and non-toxic, however when you look at their ingredient label, that is not the case. Always read labels!

Non-Toxic & Natural Beauty Brands
at Mainstream Retail Stores

NORDSTROM
Agent Nateur
Odacite
Kypris
Some of Jane Iredale
Indie Lee
Herbivore Botanicals
Plume
RMS Beauty
Tata Harper Skincare
Vita Liberata
Moon Juice

SEPHORA
Axiology
Farsali – Rose Gold Elixir
Herbivore
Ilia
Kora Organics
Moon Juice
RMS Beauty
Tata Harper
Vita Liberata

ULTA
Dr. Bronner’s
Honest Beauty
John Masters Organics
Juice Beauty
Organic to Green – Online Only
Vita Liberata

TARGET
Acure Organics
Plant Apothecary
W3LL PEOPLE
Zuzu Luxe
Meow Meow Tweet
Some of Kiss My Face

MACY’S
Dr. Bronner’s
Plant Apothecary

NEIMAN MARCUS
Battington Lashes
bkr
Juice Beauty
Some of Jane Iredale
May Windstorm Skin
Milk + Honey
One Love Organics
Rituel de Fille
RMS Beauty
Tata Harper
Vita Liberata
Vital Proteins

Would love to know if you give any of these a try! As much as I love ordering online, sometimes getting a product instantly is pretty satisfying!

Pretty Pure

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