About Me


Thank you for visiting! My name is Allyssa.. I am an ambitious 29 year old who originated from Southern Oregon, and fell in love with California while growing up showing Arabian horses. After living in Sacramento and then various locations in Southern California (Newport Beach, Del Mar, Temecula), I now reside on a horse farm in Somis (Ventura County).  Along with marketing and training horses, I am a full time graphic and web designer, and own several companies. I live with my boyfriend of 4 years, Brandon, and the love of my life, an almost  6 year old mini Australian Shepherd named Dante..

Healthy living has been a passion of mine for a long time.  After an unhealthy bout starting with the Atkins diet, I yo-yo’d, restricting food heavily and then binged repeatedly, gaining more and more weight each cycle. Fortunately, I got fed up with my behavior and decided to make a lifestyle change in 2005; I quit my unhealthy habits “cold turkey” and started on my healthy journey. Starting with a clean diet and eliminating dairy, I was able to lose 25 pounds. It actually turned out that I had been allergic to dairy since I was a newborn, though I never found this out until in my mid 20’s (thanks mom and dad). 4 years later, I started exercising at my local gym in Rancho Murieta, California, where my family owned a horse farm and the closest Starbucks was 30 minutes away! Since 2005, I’ve never wavered from my non-dairy lifestyle and after a hiatus from active fitness (aside from horses every day) due to a busy life (no excuse, I know!), I’m back on track in the gym! I love being healthy and feeling strong!

As I’ve continued learning about healthier lifestyles since I started this blog, I have become increasingly interested and more involved in a non toxic lifestyle. I started an ongoing series about this HERE. I’ve slowly been moving all of my current personal products to healthy GREEN ones, including makeup. The green beauty industry is a growing industry and I plan to contribute and help to educate more people about the movement.

Pretty Pure’s meaning is explained on the front page. I started this blog as a means to write about topics that I have been passionate about for a long time and always wanted to share. The time is now and I’m ready to bring this to life. The blogging that I will be doing is recipes, fashion, fitness, travel, and motivational, inspirational and self improvement topics. We can always strive to better than we were yesterday.

Contact: You may also find me on Facebook, Twitter and Instagram and I may be reached by email at info@prettypure.com.